GREAT MOMENTS IN BUSINESS TECHNOLOGY, V.47

Scientist Develops Caffeinated Doughnuts

DURHAM. N.C. - That cup of coffee just not getting it done anymore? How about a Buzz Donut or a Buzzed Bagel? That's what Doctor Robert Bohannon, a Durham, North Carolina, molecular scientist, has come up with. Bohannon says he's developed a way to add caffeine to baked goods, without the bitter taste of caffeine. Each piece of pastry is the equivalent of about two cups of coffee.

While the product is not on the market yet, Bohannon has approached some heavyweight companies, including Krispy Kreme, Dunkin' Donuts and Starbucks about carrying it.

http://www.examiner.com/a-530312~Scientist_Develops_Caffeinated_Doughnuts.html

The advantages this product will provide to businesses small and large include:

1) increased productivity

2) the agitating affect caffeine has on the bloodstream will counteract the slowing of the blood caused by increased cholesterol from the delicious icing and fried dough

3) the opportunity to produce a more intense, longer lasting caffeine high due to the average office workers daily consumption of 3.8 donuts, or the caffeine equivalent of 7.6 cups of coffee, during the first 60 minutes of the work day as compared to the average consumption of 2.6 cups of coffee in the same time period.* If this trend continues, this work's out to he caffeine equivalent of 10.2 cups of coffee to start the workday for the average US office worker.


*US Department of Labor, Bureau of Labor Statistics, 2005 Worker Productivity Report